Branding, Photography
Icebug
Swedish footwear
Markus Torgeby by Icebug.
This Swedish footwear brand is one of the first companies that trusted us. We shot new campaigns, documented the lifestyle of well-known runner and author Markus Torgeby and captured new shoes worn by the orienteering and skiing World Champion, Tove Alexandersson.
Icebug CEOs are very conscious of where are the brand’s roots, so every time we’ve been there to shoot we had to make the relationship the company has with the environment visible and their love for nature.
