Branding, Photography

Icebug

Swedish footwear

Client: Icebug

Team: Guillem Casanova

Media channels: Icebug

Markus Torgeby running in the woods by Icebug

Markus Torgeby by Icebug.

This Swedish footwear brand is one of the first companies that trusted us. We shot new campaigns, documented the lifestyle of well-known runner and author Markus Torgeby and captured new shoes worn by the orienteering and skiing World Champion, Tove Alexandersson.

Article with Markus Torgeby by Icebug
Cover with Markus Torgeby by Icebug

Icebug CEOs are very conscious of where are the brand’s roots, so every time we’ve been there to shoot we had to make the relationship the company has with the environment visible and their love for nature.

Previous
Previous

Sgrail by Klassmark // A new concept of triathlon

Next
Next

Tactic Sport // Premium content for 6 years